Background and approach

This is the latest yearly survey conducted for InternetNZ to identify and understand New Zealanders' use of the Internet, what they think about it and any concerns they have.

We surveyed 1,000 New Zealanders online.

Respondents were sourced from Colmar Brunton's online consumer panels.

Weighting methods

A combination of pre survey quotas and post survey weighting is used to ensure results are representative of all New Zealanders by age, gender, and region.

*NB. as our respondents are all ‘online’ and competent with completing online surveys they are therefore not representative of all New Zealanders’ usage and views towards the Internet.


Fieldwork was conducted from 16 - 25 November 2020.

Margin of error

The maximum margin of error on the total group n=1,000 is +3.1% at the 95% confidence interval.



Each graph has been rounded to the nearest whole number.

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This survey has been conducted yearly since 2018. However, in 2018 Colmar Brunton spoke to consumers, businesses, and consumers who also manage or own a business, whereas in 2019 and 2020 they spoke to “consumers” as a whole (whether or not they also own a business)

We have included the consumer only results from 2018 for comparison but caution should be taken when directly comparing results.

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