InternetNZ thinks today's announcement by Spark of free Lightbox for all its customers for 12 months is great news.
InternetNZ Chief Executive Jordan Carter says offers like this show how the Internet can revolutionise TV in New Zealand.
"High speed Internet has the potential to completely transform the way we think of TV, to the delight of customers.
Studies have shown that people love watching multiple episodes of the same show in a row, while also desiring a wider range of content than has previously been offered by traditional broadcast TV. With today's announcement Lightbox, and Spark are helping New Zealanders get the content they want, when they want - and now it's super affordable.
"That Spark is offering the service for free to its 600,000 customers is exactly the sort of thing that helps push Internet-based solutions into the limelight for mainstream New Zealanders.
"This is a great example of the sort of innovation that is possible thanks to better, faster Internet in New Zealand.
"While we applaud Spark for this move, customer choice between the number of other Internet based content solutions is also important. We trust that Spark will respect their customers right to try alternatives to Lightbox too."