This survey was undertaken in order to understand perceptions of a .nz domain name in the New Zealand consumer market, in particular:
What do consumers understand about domain names?
What is important to consumers for searching and purchasing on the internet?
How does .nz compare in the market against perceptions of other domain names?
The strengths of a .nz website are that it is trustworthy, reliable, secure and good value. Of all the .nz competitors, a .org website has the most similar profile - it is also trustworthy, reliable and secure, as well as knowledgeable.
This document reports results for the fifth wave of this survey, September 2017.