Research: what do New Zealanders think of the Internet?

infographicIn 2016 we signed an agreement with the Ministry of Business, Innovation and Employment about our role as the designated manager for .nz. Further to this we committed to undertake a piece of research to find out what New Zealanders think of the Internet - included what they like about it, how they access it and what are their biggest concerns.

We worked with market research company UMR research on a phone survey and a series of face-to-face focus groups, to ask questions about people's hopes and fears regarding the Internet.

We did this for several reasons:

  • It creates additional evidence about how people use the Internet and how they feel about it (building on other research like the World Internet Project New Zealand.
  • It allows us, as a country, to have a better understanding of what we think about Internet issues.
  • For InternetNZ, it will input into our work planning and be an important filter in deciding what to do and where to focus our efforts.
  • It helps keep us accountable - people can compare the work we do with what the public sees as the most important.

We will do this research annually in order to build a useful resource. It will help to demonstrate what people think today, and how their thinking changes over time.

2016 results

To showcase some of the key results from the 2016 survey, we've created an infographic. There's also a summary presentation and a full presentation oulining the whole survey. These are available as PDFs here: