Maximise your .nz domain


Consider content as the lifeblood of digital marketing. Google, and all the search engines, use content to decide what websites to show for different queries people look for online. The more relevant and accurate the information, the more likely your website is to feature higher in the list. This can mean updating pages as well as regularly creating new content but also means you can figure out what your audience are looking for and cater your content to those topics, giving you a better chance of being seen. Make your content do as much of the work as possible and your web presence will benefit from it.

Social media

A big part of everyday life currently revolves around social media, and with so many platforms to choose from, it’s very easy for brands to ruin themselves without careful thought. You must identify your audience and what platforms they’re likely to use rather than trying to blanket them all, and if you do use multiple platforms, ensuring the content is unique for each. The topic may be the same but the language should be different. Also consider how to interact and respond to your audience with care, and decide what your goals are for each platform. 


As mentioned briefly above, search engines show websites based on their relevance and accuracy to a query. Knowing this, and knowing what your audience is looking for, can help you beat the competition and get to the top of the list. Rules around this have tightened over the years, no longer focusing on the number of keywords used or mentioned on a page (although keyword use is still important) but instead on the value of the content to the user, as the search result algorithms evolve, this will continue. This is why your digital marketing strategy must be all-encompassing.

Paid advertising

There are pros and cons to all aspects of digital marketing, and paid advertising is no different. Using Google, Bing or another search engine, you can pay for the chance for your website to show at the top of the page for certain words and terms. The problem is for smaller businesses, it’s unlikely you’ll beat bigger companies who put a lot more money into the system, even if you’re more relevant to the user. The same goes true on Facebook and social media platforms, too, where you have the same option. Also note, once the money stops that placement disappears, so it’s an ongoing investment but it does have plenty of benefits!

Luge Racing

There are a number of factors that can affect your website’s performance, from the design to the hosting. Whatever your website is supposed to do, make sure you have the right look and technical support sorted so that users have a seamless experience from start to finish.

Brand authority

How well your brand is known in your industry. This could be as an expert on certain topics or products, for providing quality service or products compared to the competition⁠—or much more. It’s important to identify what your aim is and then you can work to improve it further. Content is an important part of this, as described above.

Digital authority

You might be surprised to know but each domain and website also has an authority score. There are plenty of tools out there to check it but the way to increase this score is wildly different than brand authority. It relies on other websites linking to you because you are a leader in the industry, whether that’s content, products or services. Rules on this have toughened in recent years and these links must be from reputable sources and have relevance to your audience, otherwise the search engines will lower your scoreor you might not show up on the search engines at all!

Got dotNews?