.nz business and consumers research
InternetNZ is proud to be home to .nz. We’re the domain manager for Aotearoa’s country code top-level domain – .nz.
There are more than 750,000 .nz domain names registered, with a large number of them home to businesses, so every couple of years we check-in with businesses and consumers about .nz.
The .nz consumers and businesses research looks at connections between New Zealand consumers and businesses through various online channels, as well as their awareness, perceptions, and use of domain names.
2025 .nz consumers and businesses research
The 2025 .nz consumers and businesses research survey reflects shifts in our digital lives, such as greater use of AI and a retreat from social media – but also some missed opportunities for businesses.
2022 .nz consumers and businesses research
2022’s research highlighted the huge shift to online engagement that New Zealanders made following Covid-19 pandemic, and a perception gap between businesses and their customers.