Background and approach
1,003
We surveyed 1,003 New Zealanders aged 18+ online.
Respondents were sourced from Verian's (formerly Kantar Public) online consumer panels.
Weighting methods
A combination of pre-survey quotas and post survey weighting is used to ensure results are representative of all New Zealanders by age, gender, region, and ethnicity*.
Throughout the report we use the term "New Zealanders" to refer to the total survey sample - i.e. New Zealanders who are online. Note that as people completed the survey 'online' they are not representative of all New Zealanders' usage and views towards the Internet.
* Ethnicity is included from 2021.
Fieldwork
Fieldwork was conducted from November 25 to December 8, 2025.
Margin of error
The maximum margin of error on the total group n=1,003 is +3.1% at the 95% confidence interval.
Rounding
Individual percentages do not always sum to the 'net' or 100% due to rounding.
History
This survey has been conducted yearly since 2018. However, in 2018 we spoke to consumers, businesses, and consumers who also manage or own a business, whereas from 2019 we spoke to "consumers" in general (whether or not they also own a business).
Due to this change in sample definition the consumer only 2018 results included in this report should be treated with caution.