.nz consumers and businesses research

Online presence and digital touchpoints

Figure 1 Bar chart showing types of online presence business have. Described under the heading Businesses online presence chart description
Figure 2 Graph that shows rankings of online presence, most important for success of business. Described under heading Online presence ranking chart description
Figure 3 Graph showing businesses' reasons to have a website. Described under heading Businesses' reasons for having website chart description
Figure 4 Graph showing businesses' reasons to have social media presence. Described under heading Businesses' reasons for having social media chart description
Figure 5 graph showing business/consumer comparison: main benefits of website. Described under heading Benefits of websites chart description
Figure 6 graph showing business/consumer comparison: main benefits of applications. Described under heading Benefits of apps chart description
Figure 7 chart showing business - consumers comparison of main benefits of having online presence in marketplaces. Described under heading Benefits of marketplaces chart description
Figure 8 chart showing businesses - consumers comparison of main benefits of email. Described under heading Benefits of email chart description

Domain names awareness and use

Figure 9 chart showing level of awareness of what a domain name is among businesses and consumers. Described under heading Domain names awareness chart description
Figure 10 chart showing number of businesses and consumers owning or managing a domain name. Described under heading Domain name ownership or management chart description
Figure 11 chart showing reasons for owning domain names for consumers in 2020 and 2022. Described under heading Consumers' reasons for owning a domain/domains chart description 
Figure 12 chart showing how consumers use their domain names. Described under heading Domain names use by consumers chart description
Figure 13 chart showing triggers that led businesses to deciding to register a domain name. Described under Figure 13: Businesses' triggers to register a domain name chart description

.nz domain ownership

Figure 14 chart showing types of domain names businesses and consumers use. Described under heading Domain name ownership chart description

Perceptions of .nz

Figure 15 chart showing extent of agreement that the .nz domain name is more valuable than other domain names.Described under heading Perceptions of .nz: value chart description
Figure 16 chart showing extent of agreement that the .nz domain name is more trustable than other domain names.Described under heading Perceptions of .nz: trust chart description
Figure 17 chart showing frequency of looking for domains that end with .nz when searching online. Described under heading Online search behaviour chart description
Figure 18 chart showing brand image perception of .nz. Described under heading Brand image perceptions of .nz chart description

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