Linking your domain name and email address

Once you have a domain name, there are plenty of things you can do next to cement your brand and offer a great experience to your audience.

An often overlooked step is linking your .nz domain name to your email address. Read on to find out how to do it, as well as the benefits this action can bring.

Why should you link your domain name and email address together?

One of the biggest reasons to link your .nz domain name with your email address is for professionalism.

Having an email address that matches your organisation or brand name - and domain name - will instill confidence in messages sent to you, as well as make sure that any emails from you aren’t marked as spam.

For example: the domain ‘yourbusinessnamehere.nz’ can use an email address of ‘john@yourbusinessnamehere.nz’, allowing you to make sure everyone in the organisation has their own address. This makes every message sent this way identifiable to your brand.

You’re also not limited to a single email provider. A lot of popular options allow you to use their platforms with a domain name-based email, but you can move if a platform doesn’t offer the tools you need.

How to link your .nz domain and email address

Setting up an email linked to your domain name can be done in a few steps, but there are other factors to consider that will help once it is done.

First, contact your registrar or web hosting company to add an email option. Depending on the business, there may be a cost to this, so when choosing a registrar or hosting service make sure the one you choose includes this function - or can activate it when you’re ready.

You can then choose the email platform you’re most comfortable using. Your device’s operating system might have one already available or the web hosting service may have a preferred option, but you can choose a third-party platform, too. Each platform will have their own instructions on how to integrate your new email address for use.

The next step is to test that messages can be sent and received - and that the address is right. If you’ve been using a different email address until now, there are a few ways to help people start using the new one:

• Send a message to your contacts to make them aware of the new address
• Put a forward function on your old address so that messages are automatically sent to the new one
• Add a rule to make sure these forwarded emails are sent to a specific folder so you can let them know about the change in address while responding.

Once you stop receiving messages to the old address for a couple of months, you can feel confident about shutting that one down and focusing purely on the new one. You should also make sure the new email address is updated on all marketing materials, such as letterheads, signs, business cards, websites, signatures and such.

Don’t have a .nz domain name yet? Now’s your chance!

If you don’t have a .nz domain name yet, we can help you find the right one. Perform a search of available options and choose the right one from the registrar that best suits your needs.