The number one concern about the Internet continues to be, it enables young children to access inappropriate content. There is also an upward trend in people being concerned about people becoming isolated from each other.
Concerns and safety
Concerns about things like misinformation remain significant but may have peaked last year, while concerns for children accessing inappropriate content remain high.
New Zealand's top concerns
Internet concerns over time: extremely / very concerned
This graph shows the percentage of New Zealanders who are either extremely concerned or very concerned (a combination of both) about certain aspects of the Internet. It shows the level of concern for 16 aspects of the Internet. The bars show these numbers overtime which include 2022, 2021 and 2020.
New Zealanders are embracing multi-factor authentication
Worryingly, use of pins or passwords on all devices has significantly dropped, but the nation is becoming more familiar with multi-factor authentication.
New Zealanders online security behaviours
Please note: zero values represent years where data was not collected for this particular category. View data in table format for more details.
This graph shows the percentage of New Zealanders who do particular things to keep themselves safe online. The bars show these numbers overtime which include 2022, 2021 and 2020.
Reporting concerning content
Only 4/10 New Zealanders know where to report harmful or concerning online content. Younger people are more likely to know where to report it, compared to other groups.
Average number of concerns per group
We have some groups who have a larger number of concerns about the Internet. These are females, older New Zealanders, Māori, Pacific Peoples and Asian.
This graph shows the average number of concerns that particular groups of people have about the Internet. It shows that Pacific Peoples have a much higher level of concern about aspects of the Internet compared to the average number of New Zealanders.
Security and privacy
Levels of concern over time: online security of personal data
New Zealanders were asked 'how concerned are you about the security of your own personal details when you use them on the Internet?' The graph shows the percentage of New Zealanders who chose either 'extremely concerned' or 'very concerned'. It shows half of New Zealanders who use their personal details on the Internet are extremely or very concerned about the security of their data, which is in line with last year.
New Zealanders' concern about privacy and security continues to rise, with two thirds reporting that they have decided not to use an online service in the past year due to privacy and security concerns.